2016 was a great year for Daraz. From the Daraz and Kaymu merger, to the first online shippable fashion week, to starting same-day and international delivery, to making Pakistan’s first 1 billion rupee sale – Daraz revolutionized the scope of e-commerce yet again.
Dara is now a digital icon – it has become the go-to source and a one-stop solution for everyone’s ecommerce needs. And of its several digital milestones, process developments and ground-breaking campaigns, the most important thing it did in 2016 was to focus on the customer. As the popularity and functionality of ecommerce grew, so did the need to hone the company’s approach – one that puts the customer at the center of everything.
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