Tim Cook took a huge paycut in 2016 because Apple lost its mojo

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In every year Apple CEO Tim Cook get a cash bonus, which depends on the company performance throughout the year.

In 2014, he got $6.7 million. In 2015, he got $8 million. But 2016 is not a good year, in that year he will get only $5.3 million.

Apple has a dream to beat $223.6 billion earning from 2015, but it fell short,  pulling in just $215.6 billion, with a $60 billion operating income.

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Cook fall back to his basic salary, which has $2 million to $3 million in 2016 According to CNET, Cook earned $8.74 million in 2016.

The ‘highpoint’ of the year was the launch of the iPhone 7 and iPhone 7 Plus – both phones were l upgrades on the previous model, albeit sans headphone jack.For iPhone 7, Apple intends to slash production by ten percent within the first quarter of 2017.

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Apple has misplaced its mojo, and they can illustrate the different ways – in its product lineup, in its financial performance… and now, in Tim Cook’s paycheck.

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