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Apple unveils new Apple Watch

There’s a new Apple Watch that no longer requires users to tether themselves to an iPhone

At its annual press conference on Tuesday, the company unveiled the latest version of its Apple Watch. CEO Tim Cook called the device the best-selling watch in the world.

The waterproof Apple Watch has an even greater focus on fitness and health. For example, it flags users when it detects an elevated pulse.

The device was the first product unveiled inside the circular Steve Jobs Theater, part of Apple’s brand new multi-billion dollar campus in Cupertino, California.

The company is expected to announce three new iPhones, including a unique high-end version that could cost upwards of $1,000.

The event opened with a short inspirational video with featured audio by late Apple founder Steve Jobs.

“It seems only fitting that Steve should open his theater,” Cook told attendees. “Steve meant so much to me and so much to all of us. There’s not a day that goes by that we don’t think about him. Memories especially come rushing back as we prepared for today and this event.”

Cook also used his stage time to send thoughts and prayers to those affected by Hurricanes Harvey and Irma.

The press conference is the first time Apple has held a significant event at its new “spaceship” campus, which is expected to be completed later this year.

And here are the prices, specs, and availability dates

Here are the features of Apple Watch Series 3:

  • Up to 18 hours of battery life
  • The ability to stream up to 40 million songs thanks to the cellular connection
  • A new dual-core processor
  • Apple-designed custom W2 chip
  • A barometric altimeter

The Apple Watch Series 3 will run WatchOS 4, Apple’s smartwatch operating system. WatchOS 4 will have Siri built in, will be able to handle person to person payments using Apple Pay, smart activity coaching, a redesigned workout app, and more. WatchOS 4 will arrive on September 19.

The Apple Watch Series 1 and 2, which are still available to buy, both come in rose gold, space gray, and gold. The Series 1 starts a $269, while the Series 2 starts at $369. The Series 2 also comes in stainless steel and space black, which starts at $549.

Apple’s premium smartwatch, the Apple Watch Edition, has a white ceramic case and starts at $1,249.

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