Daraz Year In Review 2016 – Online Shopping in Pakistan


2016 was a great year for Daraz. From the Daraz and Kaymu merger, to the first online shippable fashion week, to starting same-day and international delivery, to making Pakistan’s first 1 billion rupee sale – Daraz revolutionized the scope of e-commerce yet again.

Dara is now a digital icon – it has become the go-to source and a one-stop solution for everyone’s ecommerce needs.  And of its several digital milestones, process developments and ground-breaking campaigns, the most important thing it did in 2016 was to focus on the customer. As the popularity and functionality of ecommerce grew, so did the need to hone the company’s approach – one that puts the customer at the center of everything.

Daraz 2016 - Year in Focus


Share your Experience with Daraz in comments below.

  • Waseem Bhatti

    SCAM and FRAUD SERVICE. Order# 308788189. Just placed an order and got an incomplete product. So, recorded my complaint through the call. But every time I inquire about my issue they are kept delaying it with tactics like “Sir, contact with the vendor”. Also, I talked with the vendor and he is playing the same tactic. But to those Daraz guys, so you’re just to cover up your commission only? I’d suggest everyone stay away from their service because in case if you get any trouble with the product, then make sure you’re going to get nothing.